The skincare industry is evolving as we move into 2021, new trends are rapidly emerging. Consumers are becoming increasingly conscious of their health and appearance and as a result, the demand for skincare products is at an all time high. This is not expected to slow down any time soon.
Before we discuss the trends for 2021, let’s see what 2019/20 has brought us:
Trends of 2019/20
Environmentally friendly brands, organic formulations
Read our article on the increase of sustainable cosmetics. There has been a rise in the number of ‘green’ skincare startups, as well as larger brands releasing sustainable skincare lines with the understanding that they too have some corporate responsibility. More people are becoming aware of the effects their actions have on the environment.
Targeted treatments, professional dermatologist formulations which don’t break the bank
You see it everywhere, cosmetic products look like they belong in a lab. Dropper bottles, vials, monochrome colours, “Dr.”. While these designs perhaps do not improve the efficacy of the treatments, they definitely are a selling point.
Examples of targeted treatments you may have seen/used may include Retinol, AHA/BHA, Retinol, chemical peels etc.
Many people have turned to these as conventional methods (suchg as physical exfoliation) is seen to be more damaging to the skin in the long run when compared to chemical exfoliation.
Microneedling is the process of running a dermaroller across the face, with the idea that is stimulates collagen production and allows for product to be more readily absorbed. There is a large market for micro-needling kits which you can use safely at home.
Dermaplaning is effectively shaving your whole face with a fine blade. This exfoliates the skin by removing dead skin cells and small hairs. It is typically carried out by dermatologists but there are product kits which also allow you to do it at home.
What to expect in 2021?
As the name of this blog suggests, Obviously Skincare; Minimalism, simplicity. Things have gotten complicated, and the desire for products which serve more than one purpose is on the up. Simplicity is a topic gaining attention in general, we live busy, connected lives which are overwhelming at times.
Read our article on simplifying your skincare routine here. An example is moisturisers that are now including SPF due to the awareness of the damage sunlight does to our skin.
Simplicity is also expected in the ingredients. Homemade or organic products are also on the up, these contain fewer ingredients and no chemicals. Long-term research is always being released on the effects certain chemicals have on our bodies. The modern consumer is more wary than ever of the ingredients which are added to such products and their health effects.
Natural products (Including CBD oils)
The demand for CBD is increasing, Cannabis is slowly being legalised across the world and this opens a massive market for Cannabis-derived products. CBD itself however isn’t illegal as it doesn’t possess any psycho-active properties. The health benefits of the plant is gaining recognition.
CBD-based skincare products claim to reduce inflammation and are therefore particularly beneficial to those who suffer from acne. Not to mention that CBD may also possess anti-ageing properties.
Other natural based products are also in high demand, especially vegan products. Food-based additions are also being implemented as a result of merging markets. We’re all aware of the effect diet also has on appearance and this has manifested it’s way into the beauty industry.
Sustainable Packaging ♻️
Plastic waste is perhaps one of the biggest problems the environment faces. Micro-plastics are now abundantly present in the world’s oceans, the effects of which are yet to be seen.
Glass is a completely sustainable solution, it is 100% recyclable and doesn’t release chemicals when it breaks down. An increasing number of manufacturers are now using glass/more sustainable materials in their packaging in the bid to reduce plastic waste. Consumers are more inclined to purchase products which are sustainably packaged, this could include refillable bottles. Something to think about for your skincare brand.
Increase in the market size, more bespoke products
The global skincare market size is expanding, the size of which was predicted to increase by 45 billion USD between 2018 and 2023.
The increase of bespoke products is likely. This could involve the implementation of technology, catering skincare regimes or products for each individual through software and mobile apps.
Personalised skin-care solutions
There are products available now for almost every skin type, as well as every skin need. Exfoliate, hydrate, serums, acne, anti-aging, skin-brightening, SPF, masks, cleansers, eye creams, this list is not exhaustive by any means. This is expected to continue as these product ranges increase in the individual market sectors.
The market for men’s skincare is increasing, it was long dominated by large brands with little choice for customers. This is partially being implemented with more gender-neutral marketing and packaging.
Skincare is for everybody, and more men than ever are looking to purchase products catered to their skin type. The number of men’s skincare startups has also increased, as well as companies dedicated skincare lines suited for men. Something to keep an eye on.