With the targeted treatment market growing, many new skincare serums/acids are emerging at a reasonable cost. Which serums should you be using however? and what do all those active ingredients do? Read on to find out.
Firstly, what is a serum?
Serums are a targeted treatment used to deliver active ingredients to the skin. These are typically used after cleansing, but before moisturising. Types of treatments include acne, anti-aging, dry skin, brightening amongst many others.
Many active ingredients are used in these serums and they all provide different results. Below are some of the most common ones you’ll find on the market
Types of Active Ingredients
AHA, Alpha-Hydroxy Acid
There are several acids which fall under this group, including Glycolic Acid, Citric Acid, and Lactic Acid. These acids are exfoliants, they penetrate the skin and promote cellular regeneration. By doing so, product absorption is also improved. Other benefits also include reduction in wrinkles, promoting collagen regeneration, and improving the look and feel of the skin.
Good for: Clearing up acne, brightening the skin, anti-aging
Be aware if: You have sensitive/dry skin, You’re exposed to sunlight

We recommend: Drunk Elephant Glycolic Night Serum
£76, get it here
BHA, Beta-Hydroxy Acid.
BHA almost exclusively refers to Salicylic Acid. Salicylic acid works to reduce inflammation, it has non-steroidal anti-inflammatory properties. As a topical agent (applied to the skin), the chemical causes epidermis cells to shed more easily; preventing pores from clogging and promoting cell growth.
Good for: Clearing up acne & blemishes, getting rid of blackheads.
Be aware if: You have sensitive/dry skin, You’re exposed to sunlight

We recommend: The Ordinary, Salicylic Acid 2% Solution
Retinoids/Retinol
A form of Vitamin A, this chemical improves cell turnover while exfoliating the skin. It also helps plump the skin, which consequently reduces fine lines. Products with Retinol come in varying concentration, it’s best to start off slowly and see how your skin reacts.
Good for: Anti-aging, Clearing up the skin, Evening skin tone
Be aware if: You have dry/sensitive skin, You’re exposed to sunlight

Hyaluronic Acid
Hyaluronic Acid is a naturally occurring acid in the body. It’s a fantastic hydrator which helps retain moisture in the skin, keeping it plump and supple. As you age however, the concentration of this acid is seen to reduce, therefore using a serum is a beneficial addition. This is therefore an excellent acid for those with dry skin, and to reduce the appearance of fine lines and wrinkles.
Good for: Dry skin, Anti-Aging
Be aware if: N/A

Vitamin C
An excellent vitamin for brightening the skin and evening skin tone. Vitamin C is also known to: Boost collagen production, tightening the skin. Reduce pigmentation. Exfoliate the skin, removing dead skin cells and improving complexion.
Good for: Brightening skin, Evening skin tone, Anti-Aging
Be aware if: You have sensitive skin, You’re exposed to sunlight

We recommend: Clinique Fresh Pressed™ Daily Booster with Pure Vitamin C 10%
Price: £58 (4 pack)
8 responses to “The Skincare Serums You SHOULD Be Using, And What They Actually Do”
[…] The Skincare Serums You SHOULD Be Using And What They Do […]
[…] This product also includes glycolic acid and salicylic acid, both of which are chemical exfoliants. To understand these chemicals a little better, we’ve written this article on skincare serums you should be using and what they do […]
[…] AHAs/BHAs, Retinoids, whatever these may be, they’ve become a staple in our product collections. Serums offer significant benefits and there are many active ingredients with varying properties. While this step isn’t critical, it can really make a difference. Read our article on the skincare serums you should be using, and what they do. […]
[…] Chemical exfoliants should always be patch tested prior to use; this is to ensure there are no adverse reactions when applied. Topical application of such chemicals should also be limited to an as-and-when you need them basis. As an example, if your skin is already clear and healthy then there is no need to apply AHA serums every day, instead, use these serums a few times a week. Make sure you read our article on the skincare serums you should be using and what they do. […]
[…] SERUM: Apply any serums immediately after cleansing. We won’t recommend any particular serum for normal skin as it’ll depend entirely on your skincare goals. Common serums what they do are listed here. […]
[…] use of chemical exfoliants such as glycolic acid and salicylic acid are a great way to remove dead skin and help clear the top […]
[…] The Skincare Serums You SHOULD Be Using And What They Do […]
[…] SERUM: Apply any serums immediately after cleansing. We won’t recommend any particular serum for normal skin as it’ll depend entirely on your skincare goals. Common serums what they do are listed here. […]